The brilliant Pure Michigan campaign continues with new commercials for 2010. The newest spot is "Up in the air" and talks of the joys of making a spontaneous trip to Michigan. I have to say from experience that Michigan is a great place for a last minute, hey the weather looks great, we need to get away - mini-vacation. Well, it's great for long vacations, too :). Anyway, watch yet another great Pure Michigan commercial featuring the voice talents of Michigan Native, Tim Allen.
Here is some behind the scenes footage of the "Fresh" Pure Michigan commercial -