A $10 million marketing campaign that will be featured nationally in radio, TV, and print advertising is now launching. With a variety of spokesmen, Jeff Daniels is the most recognizable of the bunch. Not only has he appeared in the hit comedy "Dumb & Dumber", but he is also well known as the founder of the Purple Rose Theater in Chelsea. Some of the other participants in the Michigan sales pitch are Subhendu Guha, president of United Solar Ovonic and Maria Thompson, chief executive officer of T/J Technologies. It is interesting to note that Michigan is using an actor and some of the top executives in Michigan technology companies. No representatives from the struggling auto industry to be found.
Why would you want someone selling Michigan who can't even do a good job of selling their vehicles? I think it is great to give notice to companies and individuals who are working their tails off to do their part in growing Michigan's economy and create jobs now as well as set themselves up for job creation down the road.
Read more about this in the Detroit Free Press.