In the same week that an MSU study came out predicting another drop in Michigan tourism, the state is launching new ads across the nation continuing the successful Pure Michigan campaign. I've written here before that I, for one, like the Pure Michigan ads. In fact, I created a page dedicated to the commercials at Pure Michigan. You can watch all of the commercials as well as listen to the radio spots. I'm hoping that we'll be pleasantly surprised this year and see tourism numbers better than what are anticipated. I know we'll be going on at least a couple vacations within Michigan this summer and hopefully others will too.
Here's my favorite new Pure Michigan ad that features Michigan's lighthouses -