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Was Blue Cross Blue Shield of Michigan behind Michigan Is Amazing?

Andrew Norton

Yesterday, after posting about shutting down on January 31, 2008 I did some quick searching to find out just who was behind this blog/website. A WhoIs Lookup didn't tell me a thing as any private data was hidden. I then remembered seeing BCBS (Blue Cross Blue Shield) of Michigan ads prominently displayed at So, I googled "bcbs michigan+michigan is amazing" and the first search result took me to this blog post.

It looks like she figures that BCBS was behind the site, but like me, couldn't figure out why things were not made more obvious as to who was backing I also remember they had ads online at the Detroit Free Press and other Michigan newspapers pointing you to the site. Maybe BCBS of Michigan were just trying to build some goodwill for themselves by showcasing our wonderful state.

Anyone else have any ideas?