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Filtering by Tag: Eminem Super Bowl ad

Imported From Detroit

Andrew Norton

I'm a sucker for anything that promotes Michigan and especially, much-maligned Detroit. So, when the Chrysler 200 commercial started last night saying, "I've got a question for ya, what does this city know about luxury?" amidst the backdrop of the factories in the Motor City - I was a bit nervous as to how this spot would turn out. Then, the stark images turned to famous Detroit landmark's such as the Joe Louis Fist, Spirit of Detroit, Campus Martius, and the Fox Theatre among many others. Gradually, the riff from Eminem's "Lose Yourself" started getting louder and then Eminem got out, walked into the Fox Theatre, and looked straight into the camera saying, "This is the Motor City, and this is what we do", I was hooked.

Incidentally Rockford, Michigan resident, Kevin Yon, provided the voice-over for the spot.

Anyone else catch the glimpse of the flag pole at Tiger Stadium?