It's great to see good news coming out of Michigan and the article on Biggby CEO Bob Fish is no exception. Bob was interviewed this past fall for the article that appears in the February 2009 issue of Entrepreneur. Bob Fish is a CEO who 2 years ago gave up his office and uses the individual Biggby locations as an "office." It lets him see (without reading complex marketing and other analytical reports) how the stores are running, get instant customer feedback, and personally check in on the franchise operators.
I've never had a bad experience at a Biggby location. The baristas are always super friendly and when they make my son a caramel milk they make a big deal out of it just as if he was an adult customer - he eats that right up. My current favorite is the Moon Boot Latte. It's a delicious blend of white chocolate and mint with a handful of those mints that melt in your mouth tossed on top. SO good!
The other thing that I really like about Bob Fish is that you can interact with him personally through his blog, Twitter, and Facebook. The auto industry and many other industries could take some pointers from him about how to run a large corporation.
Here's where you can interact with Bob: